Kyiv Oblast Begins the Process of Creating a Territory Brand

This was reported by the Tourism Department of the Kyiv Regional State Administration.

Every region has its own characteristics; we must recognise our advantages and know how to present them to our benefit. The economic development of territories is impossible without external communications, and it is for understanding the main messages that we need a brand. We took previous experience into account and carried out a thorough selection of candidates. The team of experts from the Tourism Initiatives Agency and the design studio “White Studio Design” has considerable experience in territory branding and passed all stages of verification during the consideration of tender proposals, – said Deputy Head Tetiana Shcherbak.

We invite residents of Kyiv Oblast to take part in the process. We can all get involved and be the creators of a new milestone in the oblast’s development.

The timeframe for the process is short, just two months, so as to be ready by August and a number of important events. Several open meetings with active members of the public are planned, where the opinions of residents will be welcome, as well as online discussions; everyone who wishes can propose their own ideas, which will be taken into account.