How to order goods under your own brand from China

Ordering goods in China under your own brand is a real chance to stand out from other sellers and build a recognisable business, and more and more Ukrainian entrepreneurs are gladly taking this opportunity. This is the so-called private label model, in which a unique product is created and manufactured in China and sold in Ukraine under your own brand.

With this opportunity you can offer the market more affordable alternatives to well-known brands, but for delivery from China to be reliable and profitable, you need to approach the search for a manufacturer and the calculation of logistics carefully, and Ukrainian entrepreneurs often turn to large logistics companies such as Dragon Logistics, which help at every stage: from finding a factory to moving the products directly to the customer’s warehouse.

Features of the process

China has a large number of factories with modern production capacity, so ordering products under your own brand is much easier than it was a few years ago. There are two practical options for this process:

• Private label – a model in which the customer develops the product independently, including its composition, design and other nuances, and the factory makes it exclusively;
• White label – involves producing ready-made goods rebranded for the customer, while the characteristics of the product itself do not change, only the outer design does. This model may be the better option for a quick start.

A factory can be found on platforms such as Alibaba, 1688, TaoBao, Made-in-China or Global Sources. Before starting cooperation, it is important to check the manufacturer, make sure it is not a trading intermediary, pay attention to its experience and certificates, and read customer reviews.

After choosing a factory, you need to agree on all the details: the type of product, its features, packaging design, brand colours, materials, logo and other aspects. Most manufacturers produce goods under your own brand only from a certain minimum order quantity, for example 200 units, 500 units and so on. This point also needs to be agreed immediately.

An obligatory stage is ordering samples to assess quality, colours, the correct application of the logo and compliance with standards (for example, CE for Europe, DSTU for Ukraine). If the customer is satisfied with everything, a contract for producing the batch is signed and a deposit is paid. If long-term business development is planned, it is worth registering your own brand both in Ukraine and in China.

Then the delivery process begins, which includes preparing the relevant documentation, customs clearance and transport to the customer’s warehouse. Ordering goods under your own brand involves dozens of different processes, so the best option is to cooperate with a logistics partner. The company Dragon Logistics will be your reliable helper, with whom the promotion of your own brand will be fast, safe and effective.